Typical performance ranges we see for plumber businesses across Geelong, the Bellarine Peninsula and the Surf Coast.
| Metric | Typical range |
|---|---|
| Cost per lead | $30–$65 |
| Website conversion rate | 4–7% |
| Review profile | 4.7★ / 40+ reviews |
Hot water and blocked drain searches spike hard and fast, so Google Ads with tight geo-targeting outperforms broad campaigns.
If your numbers are sitting well below these ranges, that's usually a conversion or messaging problem, not a traffic problem. See our website conversion guide or book a diagnostic call.
Book a free 20-minute diagnostic call. We'll look at your traffic, conversion and pricing dials and tell you straight which one to fix first.