Trade benchmark

Hospitality & Retail Marketing Benchmarks

Typical performance ranges we see for hospitality & retail businesses across Geelong, the Bellarine Peninsula and the Surf Coast.

MetricTypical range
Cost per leadN/A (foot traffic focus)
Website conversion rateFootfall & repeat rate
Review profile4.4★ / 100+ reviews
Social content and local events drive far more value than paid ads for most Bellarine and Surf Coast hospitality businesses.

If your numbers are sitting well below these ranges, that's usually a conversion or messaging problem, not a traffic problem. See our website conversion guide or book a diagnostic call.

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